Today, machine translations are becoming a fact of business life – whether used by consumers and small business for ad hoc translations, or by large global enterprises whose success depends on communicating with millions of customers, employees and partners in their native language.
Machine Translation is employed by global companies that need to translate high volumes of business content such as sales collateral, user manuals or websites across multiple languages on an on-going basis. Companies undergoing a localization process use Machine Translation to content to be effectively localized into multiple languages on an on-going basis. Companies managing customer support via online channels such as chat and popular social media sites use Machine Translation to offer a more personalized customer experience.
Machine Translation is also used by Language Service Providers as part of their integrated translation solution for global businesses.